Brut x Neon Prairie VIP Speaker Series: "Welcome To The Ego System" with Ted Cohen

We’re excited to welcome Ted Cohen for an exclusive presentation in the Brut VIP Lounge at Neon Prairie: “Welcome to the Ego System: How to Maximize Your Music Career Potential and Build a Following in the Current Short Attention Span Landscape.” 

Ted will share hard-won insights on how artists can thrive in today’s fast-moving music world. Expect a candid, eye-opening discussion on:

• Cutting Through the Noise: strategies to stand out in a crowded market

• Building Your Audience: creating connections in the age of short attention spans

• The New Music Ecosystem: where opportunity lies today and what’s coming next

  
  

About the Presenter

Known in the entertainment & tech industries as “part connector/part evangelist,” Ted Cohen is Managing Partner of TAG Strategic, a digital entertainment consultancy. As SVP of EMI Music, he led global digital business development and was instrumental in licensing for the iTunes Store and early streaming services like Rhapsody and Napster. Over his 40-year career, he has advised companies such as Universal, Amazon, Microsoft, and Coca-Cola, earning recognition, including the NARM Presidential Award.

Who Should Attend?

This session is for artists, managers, music industry professionals, entrepreneurs, and anyone curious about how to succeed in today’s digital-first world. Whether you’re building your first following or scaling your career, Ted’s perspective will help you navigate the “ego system” with confidence.

For Neon Prairie VIP Pass Holders: This session takes place in the Brut VIP Lounge, alongside other activations exclusively for Neon Prairie VIPs. Thinking about coming? Now’s the time—secure your tickets and join us for this inspiring conversation.